Bob Rosenthal- Recognized for breakthrough results and his evidence based Max-Probability™ methods.
Rock Concert Tech Innovator Online Leader Since 1997
Rosenthal was part of the crew that brought video projection to live rock concerts.
He created the groundbreaking, (dazzling) video visuals for the 1994 Lollapalooza rock tour.
Today (24 years later), it's now considered "THE breakthrough moment." When big-screen, live-concert video projection moved from experimental to mass market.
Rosenthal's rock tour adventures led straight into the roaring late 90's Internet Boom...
"The Wild, Wild West..."
"The Internet," "Online" in 1997 was the wild wild west! No rules, uncharted territory, and a hell of a lot of fun!
Online was THE PLACE for pirates, mavericks, entreprenuers, gamblers and innovators...
FIRST Doctor Lead Generation Websites
Rosenthal was among the first to adapt direct response marketing methods online. First marketing plastic surgeons with America Online (A.O.L.), Excite and Yahoo.
It was brand new. They called it "Internet Marketing."
Rosenthal created some of the first successsful medical doctor, lead generation websites. These "Internet marketing campaigns" are where email, banner ads, pay per click, search engines, and testing were first used.
FIRST Real Estate Lead Generation Websites
Starting in about 2000, real estate marketing (suddenly) shifted to Internet based and managed.
Online, MLS (Multiple Listing Service) property search, was the key innovation that primed this mass market for lead- gen on steriods.
Websites and email became the new marketing mediums/ platfoms.
21st Century real estate marketing was born!
Looking at homes online became entertainment, as well as a practical home search tool. And real estate website traffic exploded.
Rosenthal's lead- gen websites were among the first to feature the new, online property search technology. 2003-2012, his sites dominated markets in Chicago, Las Vegas and Florida.
Today, big money, billion- dollar corporations (Zillow, Trulia, Realtor) now dominate this market.They follow a model Rosenthal helped invent, trailblaze and innovate.
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